How are you supposed to find love when fate is cruel and destiny is lazy? Go to Match.com, of course! It makes it easy to find people you like, looking for people like you. This campaign, developed with Tom Marcantel for the Launch Agency, was part of a campaign featuring Fate, Destiny and Chance. Unfortunately, Chance never saw the light of day but Destiny and Fate were so popular, they brought a lot of people together.

They were also so popular, they showed up in the UK! Imitation’s the highest form of flattery, right?