Over 28,000 kids in Cincinnati live below the federal poverty level – and Landor Cincinnati wanted to do something about that. Ten years ago, they created the GIVE BACKpacks program and today, they’re helping ten times the amount of kids as that first year.

This year, they added a writer (me!) to the team to help them create a tagline, new print ads, and re-vamp the video to attract local sponsors and shout out about this wonderful program. The goal? To keep giving until every kid in Cincinnati has what they need to succeed.

Project included: tagline, print, video, and smiles.