Never ever launch a book without a campaign. That’s our motto! That’s also why we created a campaign for Sara Saedi’s debut YA novel that captured the spirit of NEVER EVER while also intriguing fans of Peter Pan. With stellar partner Think-Make Design, we created postcards, social media graphics, and a plan that celebrated the Peter Pan connection but also gave readers a sneak peek into the world of Minor Island. The result? A fun campaign that encouraged book sales and drove users to the site for more content. Want a playlist for songs to be stranded with? See the character’s Minor Island Must-Haves? Or become an Island Foodie? Visit sarasaediwriter.com, of course.

“Kari and Kait were a dream to work with. Before working with them, I had no real idea of what I wanted. Thanks to their guidance, patience, breadth of ideas, and creativity, I ended up with a beautiful website and extraordinary promo materials that captured the essence of my novel. I fell in love with everything they created for me. And bonus points — I got to learn more about myself in the process. I’d work with them again in a heartbeat.”
– Sara Saedi, author