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“The Pandas Are Coming”
Book Trailer
Kari Luna/Penguin Teen

Oh hey! I also wrote a young adult novel. And what goes better with a story about string theory, shaman pandas, and 80’s music than a music video? Created with director David Besssenhoffer, “The Pandas are Coming” premiered on MTV.com and became its own pre-launch campaign. (It also started a series of other lil’ lovebombs.) 

 

Are you an author? Want to Launch w/Love? We can help.

 

Partners:

David Bessenhoffer, Director

Client:

Kari Luna

Category

Branding, Creative Direction, Promotion, Video