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The Lab

For The Curious Ones is the idea lab of Kari Luna, veteran creative director, copywriter and award-winning teen novelist and whimsicologist. (That’s me!)

Formerly known as Happy Little Atom, I’ve been making great things for wonderful people for over twenty years. From naming projects for Fortune 500 companies to branding and websites for inspiring entrepreneurs, I’m all about ideas that sparkle, motion that moves people, and work that invites everyone to be curious. And now I’m extending my services to some of my favorite fellow humans: authors! Read more about Launch w/Love, here.

I’m a strategy nut, a research fiend, and a gal with imagination to spare. (Yes, I wrote a book featuring a shaman panda.) From the discovery phase to the final product, I create work with heart, generosity, and plenty of exuberance. Let’s be curious.

What We Do

campcurious

Camp Curious

All brands have stories and this is where they go to find themselves. From discovery to taglines to vision, Camp Curious is a branding package that’s part personality-crafter, part story, all voice.

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Digital Wonderland

Building a website is like creating your own little wonderland. From concept to content strategy, content creation to launch, this is the perfect place to be curious. (We heart social media, too.) Oh! And we made this web site.

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Screen Time

The Lab loves concepts, dreams in scripts and wants to see your ideas on film. From book trailers to TV spots, our videos go viral.

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The Name Game

One of Camp Curious most popular offerings. We name everything from major brands and beauty products to tech services, consumer goods, retail stores and more. Basic search is included.

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Launch W/ Love

Welcome to Author Promo with Heart. From the Promo Wishlist to launch campaigns and beyond, we’re making promo fun, again. Learn more.

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Curious Consulting

I’m a copywriter and creative director by trade, a lover of big ideas and words by heart. Like what you see but not sure what you need? Let’s consult.

Curious Clients

Happy clients happen here.

marykay
match
terwiliger
hp
siemens
penguin
mokeybarbuddies
kl-logo
paramount
viewpoint
americaair
bankofamerica

Curious Cohorts

Meet some of our favorite partners in curiosity.

thinkamke
willbryant
gb2
david
petey
sadie