Branding, Verbal Identity & Web Site


Luscinia Health needed to rebrand their prescription savings card – the Simple Savings Card – and they came to us for help. From initial discovery, strategy and positioning to brand manifestos, names, taglines and sample campaigns, we took them through our verbal identity process and came out with brand direction and a solid name: RefillWise. 


We partnered with their in-house designer to map and concept the site, consider the users, and tell their story in an engaging way through a new tagline and site copy. The result? A smart, friendly, healthcare brand that makes prescriptions more affordable and wellness just a little bit easier – and more accessible – for everyone. RefillWise. Affordable prescriptions start now.


“We’ve known Kari for years, so when we were launching a new brand that needed a great name and a great personality, we knew she was the right choice. Kari gracefully walked our team through the emotional process of defining the soul of our new product, and what she created is the core of who RefillWise is today. Later, when we started telling the world about what we had built, Kari gathered the perfect team and developed and produced a fun and engaging national TV and radio campaign. We highly recommend Kari!”

– Keith Jacobs, President of Luscinia Health


Luscinia Health


Branding, Business, Copywriting, Creative Direction, Digital, Strategy, Websites