Terwilliger Plaza is one of only a handful of self-governed continuing care communities in the nation. Which means? Members serve on the board, vote, and actually have a voice in making decisions. This inspired our concept for “Be The Boss of We.”
This anthem TV spot is a call-to-arms, celebrating the freedom of choice and independence that define Terwilliger Plaza. It also features real members, whose independence shines. Don’t you want to join them?
Sadie Medley Creative, Guy Baker, Director
Branding, Copywriting, Creative Direction, TV Commercials