The Lab

For The Curious Ones is the idea lab of Kari Luna, veteran creative director, copywriter and award-winning teen novelist and whimsicologist. (Thats me!)

Formerly known as Happy Little Atom, Ive been making great things for wonderful people for over twenty years. From naming projects for Fortune 500 companies to branding and web sites for inspiring entrepreneurs, Im all about ideas that sparkle, motion that moves people, and work that invites everyone to be curious. And now Im extending my services to some of my favorite fellow humans: authors! Read more about Launch w/Love, here.

Im a strategy nut, a research fiend, and a gal with imagination to spare. (Yes, I wrote a book featuring a shaman panda.) From thediscovery phase to the final product, I create work with heart, generosity, andplenty of exuberance. Let s be curious.

What We Do

Camp Curious

All brands have stories and this is where they go to find themselves. From discovery to taglines to vision, Camp Curious is a branding package thats part personality-crafter, part story, all voice.

Digital Wonderland

Building a web site is like creating your own little wonderland. From concept to content strategy, content creation to launch, this is the perfect place to be curious. (We heart social media, too.) Oh! And we made this web site.

Screen Time

The Lab loves concepts, dreams in scripts and wants to see your ideas on film. From book trailers to TV spots, our videos go viral.

The Name Game

One of Camp Curious most popular offerings. We name everything from major brands and beauty products to tech services, consumer goods, retail stores andmore. Basic search is included.