Mary Kay
Global Branding, Naming, TV, Website

We know beauty. That’s why Mary Kay has hired us since 2001 to help with global branding, verbal identity, innovative digital, television, and more. From skin care lines for the Asian market to new mascaras and products for teens, we’ve delivered positioning, verbal identity and strategic names for over a decade.

TV: We developed a spot for sunscreen that featured the actual “sun,” gave gifting its own manifesto and created dozens of product spots that brought beauty to the forefront.

Interactive: We’re all about concept, content strategy, creation and creative direction for everything from a teen web site to one that encouraged thousands of women to find their way to beautiful.


Brian Danielson, Illustrator & Animator


Mary Kay


Branding, Copywriting, Creative Direction, Digital, Naming, TV Commercials