As one of the most innovative continuing care facilities in the state, Terwilliger Plaza has been one of the first to embrace social media. That’s why we created #ThePortlandExperience, a campaign that uses Instagram-style photography, hashtags, and secret web pages. It feels less like ads for a retirement home and more like an adventure for people ages 65 and up.
From e-mail newsletters to Ally™, a sub-brand, social media campaigns to a blog posts, our work for Terwilliger Plaza is as fun, innovative, and as forward thinking as they are.
Sadie Medley Creative
Branding, Creative Direction, Digital