Mary Kay
“Precision Perfection” TV


When Mary Kay Global needed a TV spot to promote their new black liquid eyeliner for China, we jumped at the chance. Because what says “perfect cat eye” better than a mod, sixties-inspired, future-femme inspired spot? This new liner goes on quick with a flexible tip for an all-day look that won’t quit. It’s smudgeproof, smearproof, fearproof – and fun. Welcome to precision perfection.


Work included: pitch, 360 Campaign Presentation, print, TV, marketing materials and more.



Mary Kay


Branding, Copywriting, Creative Direction, Identity, Print, TV Commercials