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Team Ready
Branding & Marketing

When Team Ready, a group of mortgage bankers under the Pacific Residential Mortgage umbrella, was ready to create their own brand, we were ready to help them. Unlike a lot of bankers, Team Ready actually works as a team, giving you six bankers instead of one. They’re also all native Oregonians who love living here – and helping others find their perfect home.

From the initial e-mail to the sign on the dotted line, Team Ready is dedicated, knowledgeable, and into educating their clients, giving them everything they need to make the process as stress-free and as enjoyable as possible. With bright colors, fun icons, and fun, positive Portland-style lines, we created a campaign that’s a breath of fresh air in an industry that’s already seen as stressful. But with Team Ready, they try to make getting a mortgage almost as enjoyable as getting a house. (Pretty cool, huh?) Ready. Set. House.

“Our team cannot recommend Kari Luna highly enough! Kari walked us through the entire branding process with patience, kindness and boundless energy. It was clear from her very first drafts that she understood our goals exactly. Kari was always adding fantastic, creative ideas. She is also savvy with timelines and budget, and often recommended strategies that allowed our team to do more with less. Her writing truly stands out, adding humor and fun where it is needed most. We are so grateful that Kari was at the helm of our team’s re-brand. Thank you, Kari! You’re a whiz.”

– Bethany Imhoff, Team Banker, Team Ready



Team Ready


Branding, Creative Direction, Print, Social Media, Strategy