When RefillWise, a prescription savings card, decided it was time to expand their brand to national TV and radio, they came to us for help. And we combined forces with partner/director Guy Baker and Limbo Films to create the dream project: a pharmaceutical spoof spot.
The idea? When it comes to the rising cost of prescriptions, people feel frustrated, giving them some… pretty big emotions. (Insert chainsaw, here.) But thanks to RefillWise, people can save money on their meds. And thanks to this campaign, RefillWise increased sign-ups, developed brand awareness, and made people laugh in the process. RefillWise. Affordable prescriptions start now.
Branding, Creative Direction, Radio, Social Media, TV Commercials