Suzy Vitello, an award-winning storyteller, came to us to help her launch her new YA novel, THE KEEPSAKE. The second book in a series, THE KEEPSAKE is a wonderful story of two girls separated by centuries but bound by magic, mystery, boy troubles, and a chance to save the Hapsburg Empire.
Struck by the girl power in her story, we created a strategy, campaign and materials that highlighted the heroines but also encouraged teens to tell their own stories. Whether they identify more with Sisi (#keepitclassy) or Liz (#keepitcool), there’s something in this book for everyone. And even though the sequel is self-published, we wanted to make sure it got as much love as its predecessor, THE EMPRESS CHRONICLES.
From a bright postcard, sticker and social media campaign that would pop in-person and online to indie bookseller packs, blog tour concepts and plenty of guerilla ideas, Suzy secured an impressive amount of readings, events, and online love. (Hooray!) See more at www.suzyvitello.com.
Author Promotion, Branding, Copywriting, Creative Direction