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“Sustainable Love Story” Animated Spot


Once upon a time, there was a very good book that didn’t have a reader. It was destined for the landfill! But thanks to ThriftBooks, it got a second chance at life — and love. Welcome to the Sustainable Love Story.


ThriftBooks is sustainable by nature. They’ve been champions of books, saving them from landfills and putting them into the hands of readers since 2003. This year, in honor of Earth Day, they wanted to talk about it. So in the classic “once upon a time” narrative tradition, I helped Havock create a video that explained the way ThriftBooks works — and ultimately matches the perfect book with the perfect reader, a sustainable love story for the ages. Who doesn’t love that?


Havock / ThriftBooks


Animation, Branding, Business, Copywriting, Creative Direction, Digital, Social Media, Video